Peter Whitley
818 North Cedar Street • Tacoma, WA 98406
(206) 235-0138
petermwhitley@gmail.com

ART DIRECTOR
I am an art director with more than 20 years experience in the graphic arts. I specialize in consumer product and brand development, editorial and educational design. I am highly skilled in Adobe Photoshop, Illustrator and InDesign and have experience in web development and UI design.

EXPERIENCE
WIZARDS OF THE COAST (HASBRO)
1998–2008 • Senior Art Director, UI Designer
(425) 226-6500 • 1600 Lind Ave. SW, Renton WA 98057
Wizards of the Coast is a developer and publisher of mass-market and hobby strategy games. As Senior Art Director I worked within Research & Development to identify new business opportunities and present product concepts to executive group or focus group testing. Extensively involved in retail product, magazine, software, and book publishing as a visual lead.

Responsibilities:
Visual direction and time/cost estimates, print production, graphic design, property development, art direction and technical illustration. Define tone and design guidelines for design staff while complying with budget and schedule requirements. Create brand style guides. Seek and recruit new creative talent. Create materials for and stage photography shoots and focus group materials.
Projects:
Periodicals, boardgame and plastic game ensembles (product concept-to-shelf visual direction), licensed and in-house print games, book-format games (e.g., Dungeons & Dragons), and user interface and usability direction for consumer software.

THE LEONHARDT GROUP
1997-98 • Production Designer
(206) 624-0551 • 1218 3rd Ave. Suite 620, Seattle WA 98101
The Leonhardt Group is an award-winning design and production studio in Seattle. As production designer I worked closely with staff art directors to develop design and create print-ready files.

Responsibilities:
Perform print production design and create presentation materials. Work closely with senior creative staff to explore and implement on specific direction.
Projects:
Annual reports, packaging, retail displays and catalogs for a variety of clients including Grants Beer, Microsoft, and Fisher Broadcasting.

LANDOR ASSOCIATES
1995–97 • Production Designer
(206) 505-7500 • 1301 5th Ave. Suite 1600, Seattle WA 98101
Landor Associates is a national branding, design, and production studio.

Responsibilities:
Print production design, concept and comp illustration for consumer packaging and product. Adherence and management of packaging style and production guidelines.
Projects:
Packaging and component production for Microsoft consumer retail products and other clients.

SEATTLE FILMWORKS
1988–95 • Graphic Designer
(206) 281-1394 • 1260 16th Ave., Seattle WA 98119
Seattle FilmWorks is a direct-mail marketing company specializing in photo-related products.

Responsibilities:
Photo direction, graphic design, concept illustration, technical illustration, digital and traditional paste-up.
Projects:
Annual reports, direct-mail ensembles, packaging, signage, point-of-purchase displays, logo development, and catalogs.

ORGANIZATIONS
Charter member, Acting Executive Director, Skaters for Public Skateparks, 2004—present
Pierce County Parks Citizen's Advisory Board, 2007—present
Tacoma MetroParks Stewardship Volunteer Program, 2006—present
Washington Recreation & Parks Association Member, 2006—present
National Recreation & Parks Association Member, 2004—present

EDUCATION
Evergreen State College, Olympia, WA • Art History & Visual Arts
Seattle Central Community College, Seattle, WA • Graphic Design & Illustration
Eastmont High School, Wenatchee, WA

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WHAT MY CLIENTS AND COLLEAGUES HAVE TO SAY…
Peter displayed an exceptionally strong work ethic during the entire publishing project of the Public Skatepark Development Guide, a 130 page handbook for skatepark advancement. Not only did he write the guide, he also did the layout and was also very instrumental in keeping the project on track and on time pulling together three separate non-profit organizations to make the guide a reality.
—Per Welinder, Chairman, International Association of Skateboard Companies
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Pete has extraordinary creative skills and was so fun for us to work with. The corporate identity he designed for our business exceeded our expectations, and always receives a second look from the architects and designers we work with. Spot-on design and great use of color. There is also a fundamentally solid quality to the design that creates confidence which we needed being a new business with high end product. My partners were impressed with the questions Pete asked to help create and define what we wanted. Our business is a bit unique and he just got it. Pete also had to produce our website with quite a few constraints, and looking at it, nobody would ever know. We are looking forward to working with Pete to create our “2nd edition”. We would highly recommend working with Pete Whitley.
—Joy Fortney, Oly Jensen, Steven Heino, Alchemy Featureworks
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I was Peter’s colleague and supervisor for over five years at Wizards of the Coast. During his tenure, I admired him for his many valuable qualities, and regarded him with great respect. Besides being a pleasure to work with, Peter is a take-charge person who is able to present creative ideas and communicate the benefits. He was an integral part of the design development process at the company, and his creative vision and strong technical skills is a huge asset. Very goal oriented as well as a team player, Peter was always diligent, yet easygoing. He was dedicated to his work and the job at hand. Though he was an asset to our creative and production efforts, Peter was also extraordinarily helpful in other areas of the company. In addition to leading art direction and development for key product lines Peter also assumed a leadership role in team meetings, inspiring and motivating other employees. I highly recommend Peter for employment. He is an excellent manager, creative talent and employee and would make a great asset to any organization.
—Dawn Heiberg, Director of Creative Services, Wizards of the Coast

I worked repeatedly with Peter on various projects and was always was happy to do so. He is talented, insightful, experimental, innovative, and communicative. You'd be lucky to work with him.
—Jonathan Tweet, Senior Game Designer, Wizards of the Coast

Peter is a highly creative senior designer with a passion for solving complex problems. He has strong leadership and communications skills which are expressed at work and also in his personal life through his involvement in community projects.
—Adriana Moscatelli, User Experience Guru, Wizards of the Coast

Peter is a high-integrity professional, always providing consistent quality work. I both value and admire his creative thinking and ability to respond nimbly to the changing needs of the client. Given the opportunity I would embrace the opportunity to work with him again.
—Linae Foster, Buyer, Wizards of the Coast

We worked with New Tacoma Design Studio on several projects recently; they provided a complete branding package of logo, colors, styles, fonts, usage documents for ITC’s branding, as well as several different sets of graphics for some of our web design clients... Pete Whitley’s eye for design and dedication to the visual craft of graphic design goes way beyond the basics, and captures the subtle details and textures of a brand. We’ll be using the mark and graphics NTDS created for us for a long time, and we’ll be contracting with them for graphic design services for as many of our clients as possible for the foreseeable future. The projects just go more smoothly when Pete is a member of the team. We literally couldn’t be happier with the services and results we’ve gotten, both for ourselves and for our clients.
—Andrew Bacon, The Information Technology Consultancy
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Peter Whitley's résumé in portable/printable format (300k).